On page 352 of the textbook, the authors discuss the concepts associated with individualist cultures and collectivist cultures. Individualist cultures, "such as the United States, revere the individual person and expect people to make their own decisions, develop their own opinions, solve their own problems, have their own things, and in general, learn to view the world from the point of view of self." In contrast, the authors describe collectivist cultures as those of China, who "revere good over elf interest, value group and family identity over individual achievement, adn tend to respect vertical status hierarchies". Through my experiences, understanding the differences between these two types of cultures makes it much easier to communicate with and relate to in the workplace.
For example, in a collectivist society like most Asian countries, the emphasis is on the "we" and the "us". People in the workplace are hesitant to speak up and express their opinion, especially if it is expressing a different viewpoint than what the boss, or leader just communicated. Maintaining group harmony is key. I recently had a group meeting where 4 out of 5 of us were Asian (I'm Indian but brought up in North America so I'm not including myself in the 4). A point was brought up by one of the members, yet everyone just kind of agreed with it even though we were discussing a controversial topic (health care in the United States).
In an individualist society, which emphasises the "I" and "me", people have no problem in expressing their individual opinion and speaking up on an issue they strongly believe in. If my group members were not people who just recently moved here from India and Japan, I know they would have expressed their thoughts and ideas even if they differed from what one person maintained.
At the end, we just went along with the one person's ideas. This has its positives and negatives. The positive aspects are that there was no conflict or disagreement in the group. The negatie aspect is that different ideas were not heard and so if there was a better idea, we will never hear about it.
Therefore, we must be sensitive to how people from other cultures communicate to increase the efficiency of the team and also to understand why they say (or don't say) what they say (or don't say).
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